Story of the Founder
Amid the storm of the COVID-19 pandemic, just like many of you out there, I faced a barrage of challenges that felt like insurmountable roadblocks. Yet, failure wasn't an option. Drawing strength from my past as a single mother, I embraced each hurdle as a lesson, determined to learn and persevere.
As the founder, I found myself at a standstill during those challenging times, contemplating how to rise up against the odds. It was amidst this chaos that the idea of Apprecious took root— I realised how powerful it is when someone feels appreciated—not just with words, but with something meaningful.
Every step was a lesson, an opportunity to learn and grow, impacting not just my path but the lives of those who walked beside me, sharing the same passion. This journey, fueled by grit, particularly resonates with individuals who strive to make a difference.
About Apprecious
In today’s corporate world, employees are burning out. Clients feel like numbers. Appreciation is transactional. ESG goals feel like checkboxes.
Apprecious is built to solve this. We help corporates:
1. Make appreciation purposeful (staff, clients, partners)
2. Align gifting with ESG commitments (ethical sourcing, social impact)
3. Create emotional connection through meaningful merchandise and stories.
Every gift we create reflects care—for the planet, for people, and for the emotional well-being of those who receive it.
At Apprecious, we believe that every gift has the power to change lives. By partnering with talented artisans and eco-conscious brands worldwide, — we believe in making every purchase meaningful, sparking positive change and helping communities and businesses thrive.
We embrace sustainability as a guiding principle—carefully selecting, sourcing, and producing our products with responsibility.
Giving, for us, is paying it forward—a ripple effect that builds a chain of appreciation, making the world a better place.
Our Core Purpose
(H.O.P.E.):
H: Lead with care for people and planet
O: Create opportunities for others to find purpose and resilience
P: Pursue meaningful work that aligns with your mission
E: Empower communities and clients to be part of the change
Our 3E Brand Promise
Our Achievements
